Retail Liquidation- Best Way to Close a Hardware / Hobby/ Gift/ Hallmark Retail Store
Are you looking for the best way to close a Hardware, Hobby, Gift or Hallmark retail store and select a retail liquidation consultant to conduct your store closing sale?
Hi, I am Jerry a going out of business sale consultant that is an independent contractor for DWS Retail Sales conducting store closing sales since 2003.
You’ve probably seen some of my videos on YouTube or maybe you were referred here by another hardware retail store owner. And if so, you have heard about the results already.
Specifically, I show and managed how to liquidate hardware, hobby, gift or Hallmark retail business in the United States with $150,000 or more of inventory at cost to liquidate their inventory and store fixtures quickly with the best return possible. I have been doing this for years and I love what I do.
Over the years, I have adapted the program to meet these challenges. They have booked me solid this year and getting more requests to do store closing sales. I realized that the only way to help these owners is to take my experience and knowledge and share it with as many retail owners as possible.
The video below is from a recent hardware going out of business sale. The traffic was slower than many of my store closing sales due to chilly weather in Florida and a 8 AM opening. The hardware store did 9 times the sales from the same day last year.
Let me now introduce you to the DWS Retail Sales Liquidation program along with a few bonuses by me. This is the information I have collected the last 15 years that will get the best results during a retail store closing sale. What is it about?
When you first get started, I share the plan of getting the sale off to a quick start while controlling your expenses. Will discuss with you the best pricing options and when to implement these changes to keep the sales momentum going.
We will discuss the right price for store fixtures, advertising involved and how to get them out of the store before the sale ends. This leaves you with less to worry about once I have completed the liquidation sale.
Will use the last week of the sale to get rid of the poor selling remaining inventory and put more money in your pocket. While they need advertising for a successful sale, I have learned how to minimize your expenses in that area.
Here are common myths I hear from retail store owners and liquidation firms.
I can save a lot of money doing the sale myself. Perhaps, but unlikely. Even with fees, hiring a retail liquidation consultant will put more money in your pocket, save you time and definitely reduce the stress of conducting a going out of business sale.
The going out of business liquidators are not qualified- Most of the consultants with store liquidation companies were a retail store manager or former store owner for many years. I specialized in hardware, hobby, gift and Hallmark stores. In a large company, the consultant does all kinds of sales and does not have the extensive experience I do.
The time the liquidation company has been in business is important. What matters is the experience the consultant has in conducting store closing sales. Larger companies are constantly hiring and you are much more likely to end up with a liquidation consultant with less experience. Most of the companies doing retail store closing sales have a great process to liquidate your store, but the experienced consultant can put additional money in your pocket, and reduce expenses.
Auctions are the best way to liquidate a store. It is if you don’t like money and just want to close your business. I can manage retail Liquidations in 60 days or fewer most times with a much larger rate of return.
Liquidation companies that work on percentages are more concerned watching everything go thru the register. This one is laughable. The only concern I have about the register is to make sure your employees handle the discount properly and do not undercharge the customer. The same company that posts that myth, their liquidation consultant gets an extra 30% to his pay for any extra weeks of the sale. Unfortunately, some sales take a little longer. I have on occasions extended a sale a few days without the owner having to pay an additional base fee, unlike other liquidation companies.
Flat fees are better than percentage fees. It depends on the sale. Flat fee sales could run additional weeks. Many retail store owners do not have what they think in inventory and pay less in percentage sales and if they have more, they are glad to pay a few pennies on the dollar.
Having a prize contest generates a lot more sales. I have worked for a company that used the prizes and one that does not. The additional revenue generated by the prize contest does not equal the cost of the prizes and the cost to hire a contest desk person or have the consultant spend a lot of time keeping up with the contest.
Everything will sell at half off- You will sell a lot of merchandise by the sale is thru the half off pricing. The key to a successful sale is to maximize revenues for the remaining inventory. Inventory the day after the sale ends is not worth much and sometimes cost you money to clean it up and move it. The merchandise sold after half off is more than the cost of a liquidation company to run the sale.
Cost matters during the sale- It matters until the 1/2 off pricing starts. At that point, if it is not selling, the only thing that matters is what someone will pay to liquidate that inventory.
DWS Liquidation program along with my additional extras busts these myths.
I have done dozens of liquidation sales since 2003 and have seen owners with great results that follow my advice.. Here are three short case studies:
They scheduled busy hobby store for an 8-week sale during the winter in a cold climate. We finished 3 weeks early even with all the snow. There was no paid advertising besides the initial postcard mailing.
Conducted a sale for a hardware store that the aisles were so packed with merchandise only 1 person could get down the aisles. They were looking for 250,000 and we not only exceeded that goal but ended two days earlier.
Conducted another hobby store liquidation sale that was looking for $175,000 and we exceeded that goal by over 10% and closed 5 days earlier.
DWS has a sale guarantee. If you don’t like this program for any reason, you can cancel the contract the first Monday morning after the sale starts.
I have some additional bonuses for you when I conduct a sale. I managed a text message marketing campaign at no additional charge. This has been effective in generating revenue. In addition, I post a large Craigslist campaign that will help sell your fixtures and merchandise. In addition, you do not pay thousands extra for prizes, banners, signs or a contest desk person.
I can’t wait for you to experience all these things yourself.
To find out how we can help you, text Jerry at 210-810-6537 or use the contact page on our site with some information about your store. There is no obligation to use our services. Unlike, many retail liquidation consultants, we do not accept all businesses. We want both parties to be happy with the results and only want to work with owners who will follow our program.