There are a variety of ways to using during the store closing sale. You can use email, direct mail and text messaging to keep customers informed of what is happening during the sale.
I have found from experience that I get about 8-10 subscribers to text messaging per subscriber to email. Generally, I used the direct mail marketing to out of town customers, once the sale hits 1/2 off.
Every time, I change the store pricing on many items I send a text message. If the store closes by 8, I send it shortly after closing, otherwise next morning before opening. If the store is closed Sunday, I generally send out the new prices Sunday afternoon.
You should never send out more than two messages weekly. Since you have a limited amount of characters, the message is brief. Here is an example:
Most items 33-50% off. M-F 8-6 Sat 9-5
http://liquidateyourstore.com 210-810-6537 Get the Most Money for Your Retail Store Quickly with Less Stress. I am a retail store liquidation consultant conducting sales since 2003.