Liquidation Company- DWS Retail Sales Review
Signs and banners are your silent salespeople. You should have a large sign or banner in your window” Going out of Business Sale”. It should be at least 3 x 8. Some other signs you need are as follows:
All Sales are Final.
Fixtures & Equipment For Sale.
SMS ( Text Message) Sign for people to subscribe
You should have at least ten each of these signs and place throughout the store. They should be near the register and the exit door.
I would have the following banners made:
33% Off Sale
½ Off Sale
70% Off Sale
80% Off Sale
These banners should be 3 x 8 or 3 x 10. They will bring in huge traffic from people who do not plan to visit your store.
I knew that I did not know how to execute a liquidation sale so I hired DW, After the sale, I have the following thoughts to pass on to others.
• Once the sale begins it is important to keep the community excited about coming in and buying. I saw Jerry in action to keep things moving. Daily sales slowed and he knew when to take action and what action to take to keep momentum and maximize sales.
• When we as owners enter into a liquidation we know all about selling our product, but not liquidation. We do not know what we do not know! Having a leader who has personally done liquidations fifty times before me makes things go smoothly and in a predictable time frame. If the schedule would not have been met then I would have had large financial consequences. It is hard to imagine what could go wrong until you have brushed past it obstacles with a huge sigh of relief.
• We as owners do not take into account our emotions that will be involved in destroying a store that we have tried so hard to make work. Also, our employees have the same feeling of loss. We all have to think of our financial futures. These emotions clutter our ability to be at our sharpest during the liquidation.
• What about fatigue? This is a time when we have never worked harder physically. We hurt in the evenings and have to sustain this for 30-45 days. This further affects our ability to do something new like a liquidation.
• I had a full-time job before the liquidation began! Not to mention family! Having Jerry onsite every day enabled me to do what I had to and not worry about pushing daily sales. I helped all I could but I did not have an extra 50 hours per week to “be a working leader” of the sale. I never thought of the constant re-set involved in making the remaining items sellable. In summary, I am extremely thankful for DWS. It was perhaps the best money I ever spent in retailing.
Related Video Liquidation Company DWS Retail Sales Review