Hi, I am Jerry an Independent Contractor with DWS Retail Sales. I am a retail store liquidation consultant conducting sales since 2003.
You’ve probably seen some of my videos on Youtube or maybe you were referred here by another business owner. And if so, you have heard about the results already.
Specifically, I help retail store owners in the United States with $150,000 or more of inventory at cost to liquidate their inventory and fixtures quickly with the best return possible. I have been doing this for years and I love what I do.
Let me show you some interesting thoughts from fellow owners. Here are a few comments after the liquidation sale has been completed.
Once the sale begins it is important to keep the community excited about coming in and buying.
We as owners do not take into account our emotions that will be involved in destroying a store that we have tried so hard to make work. Also, our employees have the same feeling of loss. We all have to think of our financial futures. These emotions clutter our ability to be at our sharpest during the liquidation.
What about fatigue? This is a time when we have never worked harder physically. We hurt in the evenings and have to sustain this for 30-45 days. This further affects our ability to do something new like a liquidation.
I helped all I could but I did not have an extra 50 hours per week to “be a working leader” of the sale. I never thought of the constant reset involved in making the remaining items sellable.
I could not do this by myself. How do you manage to stay sane at the end of the sale with customers trying to get everything for nothing?
Over the years, I have adapted the program to meet all of these challenges. I have been booked solid this year and getting more requests to do store closing sales.I realized that the only way to help these owners is to take my experience and knowledge and share it with as many business owners as possible.
Let me now introduce you to the DWS Retail Sales Liquidation program along with a few bonuses by me. This is the information I have collected the last 13 years. What is it about?
When you first get started, I share the plan of getting the sale off to a quick start while controlling your expenses. Will discuss with you the best pricing options and when to implement these changes to keep the sales momentum going.
We will discuss the right price for fixtures, advertising involved and how to get them out of the store before the sale ends. This leaves you with less to worry about once the liquidation sale has been completed.
Will use the last week of the sale to get rid of the poor selling remaining inventory and put more money in your pocket. While advertising is needed for a successful sale, I have learned how to minimize your expenses in that area.
Here are some of the common myths I hear from retail store owners and liquidation firms.
I can save a lot of money doing the sale myself. Perhaps, but unlikely. Even with fees, hiring a liquidation company will put more money in your pocket, save you time and definitely reduce the stress of conducting a going out of business sale.
The liquidation consultants are not qualified- Most of the companies with liquidation consultants require them to be a retail store manager or former store owner for many years.
The length of time the liquidation company has been in business is important. What matters is the experience the consultant has in conducting store closing sales. Larger companies are constantly hiring and you are much more likely to end up with a liquidation consultant with less experience. Most of the companies doing store closing sales have a great process to liquidate your store, but the experienced consultant can put additional money in your pocket, and reduce expenses also.
Auctions are the best way to liquidate a store. It is if you don’t like money and just want to close your business. Retail Liquidations can be done in 60 days or less in many cases with a much larger rate of return.
Liquidation companies that work on percentages are more concerned watching everything go thru the register. This one is laughable. The only concern I have about the register is to make sure your employees handle the discount properly and do not undercharge the customer. The same company that posts that myth, their liquidation consultant gets an extra 30% to his pay for any extra weeks of the sale. Unfortunately, some sales take a little longer. I have on occasions extended a sale a few days without the owner having to pay an additional base fee, unlike other liquidation companies
Flat fees are better than percentage fees. It depends on the sale. Flat fee sales could run additional weeks. Many retail store owners do not have what they think in inventory and actually pay less in percentage sales and if they have more, they are glad to pay a few pennies on the dollar.
Having a prize contest generates a lot more sales. I have worked for a company that use the prizes and currently one that does not. The additional revenue generated by the prize contest does not equal the cost of the prizes and the cost to hire a contest deskperson or have the consultant spend a lot of time keeping up with the contest.
Everything will sell at half off- You will sell a lot of merchandise by the sale is thru the half off pricing. The key to a successful sale is to maximize revenues for the remaining inventory. Inventory the day after the sale ends is not worth much and in some cases cost you money to clean it up and move it.
Cost matters during the sale- It does matter until the 1/2 off pricing starts. At that point, if it is not selling, the only thing that matters is what someone will pay to liquidate that inventory.
DWS Liquidation program along with my additional extras busts all of these myths.
I have done dozens of liquidation sales since 2003 and have seen great results with many retail stores in a variety of industries. Here are a three short case studies:
Busy hobby store was scheduled for an 8 week sale during the winter in a cold climate. We finished 3 weeks early even with all the snow. There was no paid advertising besides the initial postcard mailing.
Conducted a sale for a hardware store that the aisles were so packed with merchandise only 1 person could get down the aisles. They were looking for 250,000 and we not only exceeded that goal, but ended two days early.
Conducted another hobby store liquidation sale that was looking for $175,000 and we exceeded that goal by more than 10% and closed 5 days early.
DWS has a sale guarantee. If you don’t like this program for any reason,you can cancel the contract the first Monday morning after the sale starts.
I have some additional bonuses for you, when I conduct a sale. I managed an email and text message marketing campaign at no additional charge. This has been extremely effective in generating revenue. In addition, I post a large Craigslist campaign that will help sell your fixtures and merchandise.
I can’t wait for you to experience all these things yourself.
To find out how we can help you, call Jerry at 210-810-6537 or use the contact page on our site with some information about your store. There is no obligation to use our services.I really want you to win during the last days operating your retail store.